Privacy Policy
Last updated: April 9, 2026
1. Data controller
Pasquale Pellicani
VAT IT08631200725
Via Lecce 36, 70124 Bari (BA), Italy
Email: info@zephira.it
2. Data collected
We only collect data you voluntarily provide through the demo request form:
- Full name
- Company name
- Email address
- Phone number (optional)
- Approximate number of vehicles managed (optional)
- Free-text message (optional)
We also collect anonymous browsing data through Google Analytics 4 and Google Ads (anonymized IP address, pages visited, device, browser), only with your explicit consent via the cookie banner.
3. Purpose and legal basis
| Purpose | Legal basis |
|---|---|
| Responding to a demo request | Performance of pre-contractual measures (Art. 6.1.b GDPR) |
| Traffic analysis (Google Analytics 4) | Explicit consent (Art. 6.1.a GDPR) |
| Conversion measurement (Google Ads) | Explicit consent (Art. 6.1.a GDPR) |
4. Data recipients
- Formspree, Inc. — form processing (US servers, EU-US Standard Contractual Clauses)
- Google LLC — analytics and advertising (consent-only; anonymized data)
We do not sell, transfer, or share your data with any other third parties.
5. Retention
- Form data: retained only for the time necessary to respond to the request, up to 12 months from collection.
- Analytics data: 14 months (GA4 default), then aggregated and anonymized.
6. Cookies
This website uses only third-party analytics cookies (Google Analytics, Google Ads), activated only after your explicit consent. We do not use proprietary profiling cookies. You can withdraw consent at any time by clearing your browser cookies or clicking "Decline" on the banner that appears on your next visit after clearing site data.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Distinguish unique users | 2 years | |
_ga_* | Session state | 2 years | |
_gcl_au | Google Ads | Conversion attribution | 90 days |
7. Your rights
Under Articles 15-22 of the GDPR you have the right to:
- Access your personal data
- Rectify or update it
- Request erasure
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, email info@zephira.it. We will respond within 30 days.
You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali, www.garanteprivacy.it).
8. Changes
We may update this policy. The last update date is always shown at the top of the page.